Our Story

Santa Rosa Italian Restaurant

Joe LoCoco, Owner

LoCoco’s founder and proprietor Joe LoCoco was literally born into the restaurant business and a culture centered around delicious Italian cuisine. Born the youngest of five children to Sicilian parents in Tuscan Livorno, Joe immigrated with his family to Buffalo, New York in 1956 on the famous liner Andrea Doria. In those days, life in the Buffalo Italian community that Joe’s family lived in was said to be nearly identical to the lifestyle in Calabria, from the local Italian farmer’s market owned by the Tulumello family to bocce ball in the park. And everywhere you went—fresh, delicious Italian family-style cooking.

Joe earned a business degree from Bryant and Stratton Business Institute of New York before returning to Italy to live in Ardenza, a suburb of Livorno. There he worked in his aunt and uncle’s restaurant, cooking dishes such as rotisserie chicken and pizza. After a year, he returned to the US to work with his sister Josie at her New York style submarine sandwich shop in San Francisco. Within two years, and with Joe’s help, they had opened a total of eight branches of Viking Submarines, and after the business was sold the trio opened a new restaurant called La Trattoria in San Rafael, CA.

It was at this time that Joe began working more in the kitchen, side by side with a mentor who taught him the ropes of the back-of-house side of the business. After that restaurant was successfully sold several years later, Joe and his new bride Kendall moved to England for a one-year adventure that included, among other things, personal chef work for Gary Kurtz, the famous co-producer with George Lucas Films. When the couple returned to California in 1983, Joe began what would become a string of successful restaurant ventures beginning with Dalecio & LoCoco Ristorante in an old Victorian in Larkspur, followed by Joe LoCoco’s in Greenbrae (in business for 16 years). After selling Joe LoCoco’s in 2002, Joe took two years off and headed back to Italy to explore the restaurant scene there. When he came back to the states, he spent some time helping his sister Josie with her then-current endeavor Cafe Giostra in Petaluma.  Josie and Edward were fond of Sonoma County, and convinced Joe to open a new restaurant there. He fell in love with the Railroad Square area of Santa Rosa, and once he saw the location that has since become LoCoco’s Cucina Rustica, he knew right away it was the right home for his new venture.

The cooking at LoCoco’s Cucina Rustica is authentically Italian fare in the family/rustic-style style. The food is made with fresh, simple, flavorful ingredients, just as one would find in Italy. Joe also puts a great deal of focus on using local Sonoma County ingredients wherever possible, to provide a Northern Californian accent and ensure the freshest possible ingredients. In fact, it is common to frequently find nightly specials that include as ingredients mushrooms that Joe has picked, or a wild boar (cinghiale) that Joe has hunted himself.

Though well-known for a number of their signature dishes, LoCoco’s favorites include the Linguine di Mare (linguine with clams, shrimp, scallops, and calamari), Pappardelle con Cinghiale (pappardelle with wild boar sausage and mushrooms), Risotto al Diavolo (seafood risotto), Lasagna Bolognese (available as a special only) and LoCoco’s famous house-made Cannoli (rated 4 Stars by local restaurant reviewer Jeff Cox). Come eat at the best Italian Restaurant in Santa Rosa!

Lococo's Cucina Rustica
Star ratings
Nugie says:

Stopped in for a virgin visit with a friend on a Tuesday night. Downtown Santa Rosa didn’t seem too busy but Lococo’s was hoppin’! The menu looked inviting and we were smitten with the rustic look of the place, so we asked for a table and were seated immediately. The ambiance is delightful, very Old World casual. Immediately transported to Italy or at least a Little Italy somewhere! We ordered the ravioli di manzo (me) and the capellini pomodoro (she). Our waiter brought some excellent bread and oil to the table, good thing because we did have to wait a LONG time for our meal. Such was the rush of diners that night. Our waiter apologized and checked on our meals for us. No problem. I had a read meat sauce with my ravioli instead of the sage butter and it was excellent. My friend thought her dish was the best she’d ever had. Virgin visit a success; I can’t wait to go back! Oh, and our meal cost about the same as the two glasses of wine we sampled a few doors down, so we thought their pricing was fair.

Lococo's Cucina Rustica is rated stars over 40 reviews. Read more reviews