The Culinary Journey of Joe LoCoco

Joe LoCoco, Owner

Joe LoCoco, Owner

LoCoco’s founder and proprietor Joe LoCoco was literally born into the restaurant business and a culture centered around delicious Italian cuisine. Born the youngest of five children to Sicilian parents in Tuscan Livorno, Joe immigrated with his family to Buffalo, New York in 1956 on the famous liner Andrea Doria. In those days, life in the Buffalo Italian community that Joe’s family lived in was said to be nearly identical to the lifestyle in Calabria, from the local Italian farmer’s market owned by the Tulumello family to bocce ball in the park. And everywhere you went—fresh, delicious Italian family-style cooking.

Joe earned a business degree from Bryant and Stratton Business Institute of New York before returning to Italy to live in Ardenza, a suburb of Livorno. There he worked in his aunt and uncle’s restaurant, cooking dishes such as rotisserie chicken and pizza. After a year, he returned to the US to work with his sister Josie at her New York style submarine sandwich shop in San Francisco. Within two years, and with Joe’s help, they had opened a total of eight branches of Viking Submarines, and after the business was sold the trio opened a new restaurant called La Trattoria in San Rafael, CA.

Joe LoCoco’s Culinary Odyssey

From New York to Italy, England, and California: A Journey of Flavor and Entrepreneurship

It was at this time that Joe began working more in the kitchen, side by side with a mentor who taught him the ropes of the back-of-house side of the business. After that restaurant was successfully sold several years later, Joe and his new bride Kendall moved to England for a one-year adventure that included, among other things, personal chef work for Gary Kurtz, the famous co-producer with George Lucas Films.

After selling Joe LoCoco’s in 2002, Joe took two years off and headed back to Italy to explore the restaurant scene there. When he came back to the states, he spent some time helping his sister Josie with her then-current endeavor Cafe Giostra in Petaluma. Josie and Edward were fond of Sonoma County, and convinced Joe to open a new restaurant there.

He fell in love with the Railroad Square area of Santa Rosa, and once he saw the location that has since become LoCoco’s Cucina Rustica, he knew right away it was the right home for his new venture. The cooking at LoCoco’s Cucina Rustica is authentically Italian fare in the family/rustic-style style. The food is made with fresh, simple, flavorful ingredients, just as one would find in Italy.

Joe also puts a great deal of focus on using local Sonoma County ingredients wherever possible, to provide a Northern Californian accent and ensure the freshest possible ingredients. In fact, it is common to frequently find nightly specials that include as ingredients mushrooms that Joe has picked, or a wild boar (cinghiale) that Joe has hunted himself.

Though well-known for a number of their signature dishes, LoCoco’s favorites include the Linguine di Mare (linguine with clams, shrimp, scallops, and calamari), Pappardelle con Cinghiale (pappardelle with wild boar sausage and mushrooms), Risotto al Diavolo (seafood risotto), Lasagna Bolognese (available as a special only) and LoCoco’s famous house-made Cannoli (rated 4 Stars by local restaurant reviewer Jeff Cox). Come eat at the best Italian Restaurant in Santa Rosa!


Incredible Italian Flavors Await You


Authentic Italian Delights in Santa Rosa


Unmatched Culinary Adventure